The board of directors for Ladysmith Federal Savings and Loan Association has chosen Bill Dyson as the bank’s new President and CEO.  Prior to joining Ladysmith Federal on April 29, Dyson held several positions at divisions of Citibank from 1998 to 2015 and then senior positions at Stonegate Mortgage and Stearns Lending.  

 In this position Dyson’s job will entail: proactively working with the board of directors and the staff of Ladysmith Federal to lead the development and implementation of the bank’s strategic plan, achieve short and long term goals, anticipate industry trends as well as participate in civic and community activities.

“I am looking forward to moving the bank forward and finding new and innovative ways to serve the Ladysmith and Rusk County communities,” Dyson said. “I grew up in Viroqua, which is a very similar community to the Ladysmith area.  Having lived in a number of larger cities since, I am excited about the opportunity to return to a place where people have roots and care deeply about their neighbors and community.”

Gordon Dukerschein, Chairman of the Ladysmith Federal Board of Directors says, “Bill’s wide range of experience and his ability to lead and make solid business decisions will be a benefit for both our customers and the Association.”

Dyson has a BBA in Economics from UW-Eau Claire and a MBA in Finance and Banking from UW Madison. He has valuable knowledge and experience in all areas of finance. He and his wife Bonnie have two daughters, Beth who is a second grade teacher at Ladysmith Elementary and Kate who is a junior at UW-Eau Claire.  He enjoys golf, boating and watching the Packers and Badger football.  

Ladysmith Federal Savings and Loan Association opened its doors in 1934. They began with a staff of only one with a charter as an association to provide mortgages, savings accounts, certificates of deposit and share loans.  Today, Ladysmith Federal is a thriving full service financial institution with a staff of 12 and an active board of directors. While still offering those original products, their goal is to meet all of their customers’ needs with a wide-variety of services including deposit and loan accounts along with a variety of e-banking services and much more.

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